Steinway
A Piece of History
Print Video Social Collaboration Coffee Table Book
Steinway & Sons pianos each have a unique code that the Steinway website uses to track that piano's history, from the number of users to any specific details.
This just shows how important history is to the iconic brand.
Collaboration with Ancestory.com
This collaboration with Ancestory.com would offer Steinway owners a way to not only track thier piano's history, but also uncover thier stories. Perhaps the piano was a special commission for a talented student who became a concert pianist. Perhaps someone saved up for twenty years to afford a used Steinway. Steinways are not only a substantial part of history; each has their own history, with dynamic owners and stories to uncover. This app provides a place to record and share those stories.
Coffee Table Book:
Steinway Stories
For this campaign, we'd create Steinway Stories, a coffee table book (that would be appropriate to sit on a piano) that discusses various stories about how Steinway pianos have impacted people throughout history. It would feature stories about the Victory Virtacles (green upright pianos Steinway airdropped to soldiers during WWII), Pictures at an Exhibit (a painted piano), and Rachmaninoff (a Russian composer who was quite judgemental on the subject of pianos).
Art Director: Hazel Cimino <<<--- Link Coming Soon